Revisiting Native App Versus Web App
Wednesday, April 28, 2010 at 10:43PM This question is the one that causes endless debates amongst mobile technology vendors. Mobile Tech just published a great article, analyzing pro's and cons: http://www.mobiletech.mobi/blog/mobile-web-vs-native-apps-revisited/11672/
In summary, you can provide a better user experience (interface, performance) and offer better integration with device API's such as GPS, contacts, calendars with a native app. HOWEVER, this line is becoming increasing blurred as more devices hit the market with support for HTML5 which allows developers to create web based apps that behave like native apps. Not to mention the fact that the development and maintenance cost can be HUGE if you choose the native app route as you will need an app for the iPhone, the iPad, and potentially several different apps for the Google Android, not to mention BlackBerry, Windows Mobile 7, and Palm. And then there's the discoverability factor. As the article states, you need a solid strategy and big $$ to get and keep your app in the top ranking for your category in the app store, otherwise it will be quickly buried underneath hundreds and thousands of other apps.
Very interesting to see how the landscape is changing and evolving by the day. For now, we're betting on the world's biggest app store - the mobile web. Our position remains the same: Kurio, with a single code base able to run on ANY Web capable phone, is the killer app for real estate agents and home buying consumers.
Kurio Admin |
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